Eiffel Hour Innovation Series with Amadeus and Guidrr

September 19, 2017

Innovation Series


Dynamic Pricing Concepts for Airplane Reservations

In his current position in Amadeus, Umit Cholak is responsible for managing the overall product direction and marketing for Amadeus Revenue Optimization portfolio.

Umit has more than 25 years of industry experience in major airlines (TWA, UAL), and major GDS/CRSs (Sabre, SITA, Amadeus) working on applications development and product design in support of Passenger and Cargo Revenue Management, Inventory Management, Pricing, Call Center Operations, Airport Customer Service, and Airport System Operation Center functions.


Guidrr is a Whole New Way to Share Destinations

Aassia Haq founded Guidrr, Inc. to offer travelbrands a new way to create and share destination experiences on mobile and social. This software-as-a-service marketing technology platform was recognized as a startup to watch by Product Hunt and the company counts local Dallas tourism organizations such as Downtown Dallas, Inc. among its clients.

In addition to her role as an entrepreneur and global speaker on the future of travel and tourism, Aassia is also active with the arts and entrepreneurship spheres. She also serves as part of the North American team for Ouishare, a global think tank focused on the international and fast-growing peer-to-peer economy, based in Paris, France.


Galerie Frank Elbaz opened in 2002 in the district of Le Marais in Paris, and in 2016, inaugurated a second space in Dallas, Texas. The gallery promotes French creations by presenting works by Davide Balula, Rainier Lericolais, Bernard Piffaretti and more. Simultaneously, it offers a foresight into the American scene, showing works of artists such as Sheila Hicks, Kaz Oshiro Mungo Thomson or Blair Thurman. Over the years, the gallery has focused on rediscovering historical artists such as Wallace Berman and Jay DeFeo, as well as artists from the Zagreb conceptual scene, such as the Gorgona Group (Julije Knifer, Manglos, Josip Vanista, etc.). The gallery regularly invites curators or artists to propose exhibition projects.

Board Members

    • Advault, Inc.
    • Airbus Helicopters
    • Akerman LLP
    • Allazo Electronics
    • Ameriprise Financial Services, INc.
    • Capstone Underwriters, LLC
    • Dallas International School
    • Dassault Systemes
    • Essilor of America, Inc.
    • Fragomen
    • Frisco Economic Development Corporation
    • Frost Bank
    • Gardere, Wynne, and Sewell
    • Honorary Consul of France
    • JP Morgan Chase
    • Jade Fiducial
    • L'Oréal USA
    • Orange Business Services
    • Richland College
    • Safran USA, Inc.
    • Sodexo, Inc
    • Techni-Modul
    • Texas Instruments Inc
    • United Continental
    • Yooz
    • esrp


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Telephone: 972-241-0111

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